STAGE 1: Online Launch
PHASE 2: Store-in-Store Displays
PHASE 2: Store-in-Store Displays
The launch phase begins with a dedicated online store and mobile sales, supported by targeted digital advertising. The initial focus is on RV owners and travellers moving through Florida—a community that is both mobile and highly visible. Route 1 products such as apparel, decals and travel gear will serve as moving billboards when displayed on RVs, worn at campgrounds, and shared along the road, generating organic exposure across multiple fronts.
PHASE 2: Store-in-Store Displays
PHASE 2: Store-in-Store Displays
PHASE 2: Store-in-Store Displays
The second phase introduces Route 1 through “store-in-store” displays placed within established retailers in high-traffic tourist areas. These displays will establish the brand’s presence while testing product mix and local demand.
PHASE 3: Standalone Stores
From there, Route 1 will expand to standalone stores in destination markets such as Duval Street in Key West and River Street in Savannah. Each store will feature localized merchandise, building on the proven model of collectible, destination specific apparel and souvenirs.
PHASE 4: Destination Experiences
The long-term vision is the creation of Route 1 destination experiences—full-scale restaurants, bars, and motor lodges designed with vintage roadside American style. In some locations, this may mean restoring existing mid-century buildings. In other cases, new structures would be created inspired by classic roadside architectures reimagined for today. These properties will offer a mix of lodging, dining, retail, and entertainment, creating immersive brand environments.
Merchandise Simulations
Apparel
- T-shirts, ringer tees, hoodies, and caps featuring Route 1 characters and map artwork.
- Apparel tags can include AR decals to activate characters on the wearer’s phone.
(Example: Route 1 aviation tee)
Drinkware
- Branded pint glasses, tumblers, mugs, and travel bottles.
- Characters appear as fun companions, with AR or social tie-ins that encourage fans to “share a drink” with them.
(Example: Route 1 dog pint glass)
Travel & Lifestyle Gear
Travel & Lifestyle Gear
- Route 1 luggage covers, bags, and passport wallets featuring the iconic Gulf map artwork and characters.
- Perfect tie-in with the “road trip” identity of Route 1.
(Example: Route 1 luggage cover)
Sporting and Outdoor Goods
- Towels, blankets, picnic gear, showcasing Route 1 characters.
- Perfect for beach, RVs, or back yards.
(Example: Tiki Rachel beach towel)
Additional Opportunities
- Collectibles & Stickers: Retro-inspired decals and character cards (with AR activation).
- Digital Extensions: Character-based AR filters, Instagram accounts, and mobile app tie-ins.
Collaborations & Licensing
Collaborations & Licensing
- Collaborations & Licensing: With Route 1's wide range of characters and interests, opportunities to license and collaborate are almost limitless. Here are some we've imagined:
-Airstream, similar to the Tommy Bahama branded model (shown)
-Pottery Barn: Travel/leasure items for summer such as tablecloths for picnic tables, outdoor tableware, pillows and cushions